Increasing operational efficiency by developing agricultural finance application


TARGET GROUP: (M)SME clients in the agricultural sector

OBJECTIVE: Support a partner lending institution in Serbia in increasing its operational efficiency through the development of a smart phone application for acquiring of new agriculture clients in remote areas.

ACTIVITIES AND RESULTS: The app enables loan officers to collect necessary data such as land size, crop yield or soil information, conduct an on-the-spot preliminary analysis of potential clients, and inform them whether they are eligible for an agricultural loan. The app, an efficient tool for client acquisition, increased the outreach to the target group in remote rural areas and positively contributed to the financial inclusion of clients in the agricultural sector.

START: April 2016

END: December 2016

Project partner: Opportunity Bank Serbia, Serbia

Press release

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