Sponsorship of EKI publication “EKI Business Club”
Bosnia and Herzegovina,
TARGET GROUP: Current and potential EKI clients, and EKI as a partner of the Fund
OBJECTIVE: Support EKI clients in increasing visibility within their key market to increase their sales volume and increase their financial literacy.
ACTIVITIES AND RESULTS:
In September 2015, the EFSE DF launched a one-year project supporting EKI in the printing and distribution of the “EKI Business Club” bulletin. More than 17,000 copies of the September issue with the EFSE DF logo on the cover page were distributed to EKI clients. The EFSE DF provided thematic articles published in the bulletin, which started with the topic of preventing indebtedness. Further articles covered topics such as agricultural finance energy efficiency, internet literacy, and integration with the EU.
In total, in 2016 with the EFSE DF support EKI distributed 27,500 copies of the bulletin, published more than 4,200 ads and a wide range of educational articles. EKI highlights growing client interest in the bulletin and considers it to be an important educational, communication, and marketing tool that enhances its position on the market as a responsible lender.
START: September 2015
END: September 2016
Project partner: Microfinance organisation EKI, Bosnia and Herzegovina