Business success by design

“As a designer, I’m making my clients’ dreams come true. As an entrepreneur, I’m making my own dream come true.”

Vakhtang Duchidze
Designer and Owner, Graphics Design and Printing
Bank of Georgia, Georgia

Ten years into his dream job as a graphic artist, designing product packaging for local food and beverage companies, Vakhtang Duchidze has a solid roster of loyal clients, the satisfaction that comes from seeing one’s work on supermarket shelves all over Georgia, and a steady income. His business card reads: “Director, Graphics Design and Printing”. He’s a one-man operation. It is 2008.

The clients he started out with a decade ago have grown and expanded their product lines. They have plenty of work for Graphics Design and Printing, but they’re also concerned: “Vakhtang, you need to build a team around you so you can get the work done without wearing yourself down.”

Vakhtang can take a hint. It’s bad enough that he has to fend off new business; if he doesn’t expand, he risks losing existing clients, as well. He’s also a creative at heart: “A business plan, all that paperwork, and then hire other people let alone manage them…” Vakhtang shakes his head. “Frankly, it just seemed impossible. I was scared, but I also knew that it was now or never. It was time to see my bank.”

His apprehension proved unfounded. Vakhtang recalls that the loan officer from the Bank of Georgia – an EFSE partner since 2014 – sat down with him and really took his time. He assured Vakhtang that the bank’s support goes a lot further than just financing, and together, they worked out how to put Graphics Design and Printing on a solid and manageable growth trajectory.

“Because of the EFSE connection, my partner at the bank knew exactly what to watch out for and what kind of support I needed,” beams Vakhtang, “It felt like Graphics Design and Printing had left low-earth orbit and was now heading for the stars.”

It is 2018. Vakhtang’s business card still reads, “Director, Graphics Design and Printing,” but the team has grown to eight full-time staff. He not only owns the workspace he had been renting for over twelve years, he’s actually been able to expand it – to accommodate the latest-generation digital printing equipment. “At the beginning I was worried that I was giving something up, but today I get a charge out of working with a great group of people and getting the recognition from our customers. And I’ve never felt more energised and creative.”



facebooktwitteryoutubeRSS Feeds